However, as interest grows, so does confusion: many products are presented as natural when they are not. In a market full of greenwashing messages, learning to identify truly natural cosmetics has become essential. In this Ornare Living article, we give you the keys to achieve it. 🗝️

What are natural cosmetics? 🍃

They are characterized by using ingredients of natural origin, obtained from plants or other biological sources, avoiding synthetic substances that can be toxic and harmful to the skin in the long term. In addition, they usually opt for respectful manufacturing processes and sustainable packaging.

Your skin is one of your most important organs; everything you apply is absorbed. Therefore, to enjoy good general health, it is essential to take care of it with honest formulas. ✨

Benefits of using natural cosmetics ✨

Choosing natural cosmetics is a conscious decision with real advantages:

• Goodbye to toxins: By foregoing silicones, parabens, and sulfates, you reduce exposure to aggressive substances.
• Hormonal protection: Many conventional chemicals are endocrine disruptors; avoiding them maintains your natural balance. ⚖️
• Deep nourishment: Helps to nourish and respect the skin, promoting consumption aligned with values of transparency.

How to identify truly natural cosmetics 🔍

There are many doubts about what a cosmetic should contain to be considered natural. Don't be swayed by the packaging alone; use these fundamental tricks:

1. Read the INCI (the ingredient list) 📋

The INCI (International Nomenclature of Cosmetic Ingredients) is key. Ingredients are listed in descending order of concentration:

• Names of natural ingredients appear in Latin.
• Advertising claims should never replace reading the INCI. If a product claims to be natural but the INCI is full of synthetic chemicals, it is not authentic.

2. Look for official certifications 🏅

The most reliable way is to check if it has recognized seals. At Ornare Living, we value certifications like the COSMOS seal, which guarantees the natural origin and health of the organism.

3. Check what ingredients it should NOT contain 🚫

If the product contains silicones, parabens, aggressive sulfates, or phthalates, it is not a truly natural cosmetic and could be damaging your health in the long term.

4. Look beyond the packaging 🌍

Committed brands pay attention to every detail. At Ornare Living, we not only prioritize clean ingredients but also plastic-free packaging, which is recyclable and environmentally friendly.